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It’s easy to forget about your leads – your existing patients are a full time job at the best of times, so it’s no surprise that communicating with leads and considering their needs and requirements often split to the bottom of the to-do list. That’s why we created DenGro in the first place!
But that communication piece is just as important with your leads as it is with your patients – it opens the way for a future relationship, building trust and confidence, and creating a tie that can last weeks, months or even years.
That’s why part two of the Changing our Ways series is focusing on the importance of communication. We realise there’s a lot going on at the moment, but can’t emphasis enough the importance of keeping your leads up to date with your current service provisions, treatment options and availability.
At DenGro, we always recommend a call to be the best way to communicate easily with a lead and have that chat. If you have time to call your current active leads and explain the current service provisions, then great.
If calling your leads to let them know you’re closed at the moment isn’t feasible, then look to harness the power of email and SMS to keep your leads up to date.
In its simplest form this could be a short, but sweet, message confirming that the practice is currently closed, so all new treatment enquiries will be delayed until further notice.
If you’re unable to see your patients at the moment and video consultations don’t match your practice’s lockdown plans, then why not look to the summer? Although things are still up in the air, many practices are positively booking leads and patients in from July or August.
A great call to action for those uncertain about the reality of future bookings, would be to direct your leads to your social media pages. Email or text your leads and encourage them to follow you on social media for updates, tips, and advice.
It might put the pressure on to ramp up your social media activity – but don’t worry, we’re putting together so tips to help you there too!
Finally, you could also encourage them to join your mailing list to receive regular updates, tips, and advice via email. While it may seem like a lot of work to set-up, creating an e-newsletter is a simple and effective way of communicating with, not only your leads, but your existing patients as well.
And don’t forget, the routines and processes you put in place now can be continued and improved over the weeks and months to come – if implemented successfully they can continue when the practice is back up and running in full.
Need a hand?
If you’re not sure where to start or would like to go through your thoughts and options for communicating with your leads, feel free to contact the DenGro Practice Support team by emailing email@example.com or open a chat window in the bottom right-hand corner to ask a question now.