Published: 26/05/2022

Read time: 5

A faster, more secure and efficient way to manage leads captured directly from your Facebook promotions.

You can use DenGro to collate and track leads, created from your Facebook lead ads with our Facebook integration. This means you can set up a Facebook advertising campaign and wait for your leads to head straight into DenGro. It’s as simple as one, two, three:

  1. Enable integration with Facebook.
  2. Link your Facebook Lead Ads Form.
  3. Watch leads roll into DenGro.

In order to integrate with Facebook, you’ll need to have a Manager role in DenGro and have Admin rights for your Facebook Page.

Benefits of integrating your lead ad forms

  • No more lengthy CSV downloads. You won’t have to manually transfer or download your leads from Facebook, they’ll head straight into DenGro.
  • Increase lead response time. The process is faster, which means your practice can respond to leads faster.
  • Improved communication. The conversation between you and your prospective patient begins straight away, which ultimately means they are more likely to convert.
  • Better reporting. See where your leads are coming from, and how well your Facebook ads are performing.


Steps to take in Facebook.

The first step is to create a Facebook Lead Ad Form.

Before you can send all your leads from Facebook into DenGro, you’ll first need to set up what’s known as a Facebook Lead Ads Form. You do this from your Facebook account, and you’ll need to have Admin status (or ask nicely for permission from whoever in your practice has access). Setting up a Facebook Lead Ads Form is super simple.

Log in to Facebook and follow these instructions.

Don’t forget that Lead Ad Forms require you have a link to your Privacy Policy, so make sure that your practice has an up-to-date Privacy Policy available. This is part of the updated GDPR legislation. To find out more about DenGro and GDPR, read more.


Steps to take in DenGro

The first step is to enable the Facebook integration.

Remember you must have a Manager role in  DenGro and be Page Admin on the Facebook Page to be able to integrate them. If the person that enables the integration is removed from the Facebook page at a later date, this will mean the integration is no longer valid and leads will not be received into your DenGro account. You will need to remove the integration and enable it again with someone who does have admin access on the Facebook page.

If you are wanting to connect up multiple Facebook pages for practices who are part of a Group then please select in Facebook ALL the pages you will want to be connecting to DenGro. This will ensure that you can then enable the relevant page at an individual practice level via the blue toggle button.

Connected pages DenGro

Access ‘Practice Settings’ in DenGro. This is the cog icon in the top right-hand corner of your screen.

Step 2:
Go to ‘Practice Integrations’. Facebook will be shown as one of your available integrations. Click ‘Login to Facebook’.

Step 3:
A Facebook window will pop up asking you to ‘Continue’ as your Facebook profile. Click ‘Continue’.

Step 4:
Facebook requires your authorisation. Click ‘OK’ to accept.

Step 5:
The DenGro Integrations page will now show the available Facebook Pages you manage. To ‘Enable’ a Facebook Page, click on the button on the right-hand side. It will turn blue.

Step 6:
DenGro logs who enabled the Facebook Page and when. Only the person who enabled the integration can click the button back to disable it.

Step 7:
Please test your lead ad form to ensure that it’s working correctly with the testing tool in Facebook Testing Tool . This will ensure that the leads are being received in your DenGro account. Your test lead will come into DenGro and show as a task on your dashboard prompting you to: ‘Link your Facebook Leads Form to DenGro’.  Please click on the task.

Step 8: Link your form
You’ll see one or more ‘Pending’ leads. Click the lead to link your form.

Step 9:
On the left-hand side, choose the relevant treatment. The box beneath gives you the option to add an affiliate for partnered advertising or click ‘Practice’ if it’s your own offer.

Step 10:
On the right-hand side, match the title headings to the choices from the drop-down menu. For example, Name, Email, Telephone. This ensures the information from your Facebook Lead form is sent into DenGro correctly.

Step 11:
Click ‘Done’. It might be worth refreshing your screen here. Your ‘Pending’ leads will now be in DenGro and enter the nurture process. (If you’ve got notifications set up, you’ll receive a notification.)

Watch leads roll into DenGro.

That’s it. All the leads from this Facebook form will now head directly into DenGro, ready to be converted fast.

The good news is, you can connect multiple ad campaigns to one form. DenGro recognises which leads come from which ad, even if they are all using the same form. This gives you the option to use one standard form for your Facebook ad campaigns and you’ll only have to link DenGro to the form once.

If you create and use another Facebook Leads form, you’ll need to follow the process above to link each new form.

Good to know

Facebook will only hold your lead information for 90 days. If you haven’t completed your ‘Link your form’ task, then leads older than 90 days will disappear.

You can use one form for multiple adverts on Facebook, so it’s worth connecting your form straight away – once it’s done, you don’t have to worry about it. If you disable your Facebook Pages in Integrations in DenGro without first connecting any Facebook forms, leads that have not yet come into DenGro will be lost.